I’m many 
things.

As a teenager I fell in love with album art, obsessing over the way the graphics on the cover of a CD represented the music encased inside. I was pretty thrilled when I found out that designing graphics was an actual job you could get paid to do, so I abandoned my initial plan of being a weather presenter (yes, really) and set my sights on being a designer. 

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Years later (okay, many years later) I’m still obsessed with the way design can communicate so much through choices in layout, color, style & typography. I’ve been working in-house at tech companies for over a decade now designing marketing sites, event branding, landing pages, campaigns and even a coffee table book. I love this career, and it’s my personal mission to help anyone else who falls in love with design to succeed in their careers too. 

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These days I lead the Brand Studio team at ConvertKit as Creative Director; applying my design and strategy strengths to improving the conversion rate of our marketing site and building our brand, and my skills as a mentor and coach to helping a talented team of creatives to do their best work. I work remotely from Valencia, Spain where I live with my partner and our two cats; Nora & Seb.

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On the side I share everything that I’m learning and working on in my YouTube videos and podcasts to an audience of more than 250,000 people. I’m making the kind of real world behind-the-scenes content that I would have loved to see when I was learning how to level up in my career, in the hope that it can help other designers grow and excel.

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My next big project is gathering all of my marketing design knowledge into a book about how to level up your marketing site and assets design processes and practices. You can follow along with the journey through my newsletter or on Twitter or Instagram.